We’re here to champion Staffordshire as a place to live, work, visit and study.
We want to tell the world just how brilliant Staffordshire is, remind everyone how much it has to offer, and make those already here feel excited and proud to be part of our great county.
We’re putting Staffordshire on the map, one activity at a time!
We need you to help us spread the word and become an ambassador
We all want Staffordshire to succeed and grow, and together through a collective voice, we can promote Staffordshire’s unique story and assets to national and international audiences.
That’s why we’ve set up our Ambassador Network; a community of businesses and individuals across the county, who are as proud of Staffordshire as we are – and we’d love you to join us!
Get involved. Be Inspired.
Network, learn, debate and discuss. Come along and celebrate Staffordshire.
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We are a place to be proud of.
Find us out and about celebrating staffordshire
Screen Staffordshire Launch
Wednesday 11th June 2025 at Hoar Cross Hall
Staffordshire Ambassador Event
Transforming Places: Newcastle-under-Lyme
UKREiiF Investment Conference 2025
Our District and Borough partners joined us at this year’s conference to share Staffordshire’s investment offer.
Newcastle-under-Lyme BID Love NuL Awards
October 2024
Staffordshire Day 2025 Schools Competition
Awarding our ‘Design a Plate’ competition winners at Gladstone Pottery Museum.
Staffordshire Ambassador Event
Skills & Learning: NSCG Stafford College
Visit to Tamworth
August 2024, Tamworth Castle
Keele University visit
August 2024
We Are Staffordshire
@wearestaffordshire
Staffordshire success at the Great British Pub Awards 2025! 🍻
We’re thrilled to celebrate Crown Wharf in Stone, named the Great British Pub of the Year 2025! 🏆
Beating hundreds of exceptional pubs from across the country, Crown Wharf impressed judges with its outstanding hospitality, vibrant community spirit, and top-tier experience.
Owned by Joule’s Brewery and opened in 2021, they first won Best Town Pub before taking home the overall title.
👏 Also flying the flag for Staffordshire, The Manor House of Whittington in Kinver was awarded Marston’s Pub of the Year — another well-deserved win!
Winners were selected through a rigorous judging process led by top industry experts, showcasing the very best of British pub culture.
🍺 Whether you’re local or visiting, we highly recommend stopping by these award-winning venues.
📸 Crown Wharf, Stone
#Staffordshire #GreatBritishPubAwards #CrownWharf #JoulesBrewery #Kinver #ManorHouse #HospitalityExcellence #CommunitySpirit
🎓 It’s been a busy few weeks for education across Staffordshire - and we’re here for it! 🙌
🏅 Stoke on Trent College has been recognised as an EPA Approved Excellence Provider by City & Guilds - a huge achievement that celebrates the success of its apprentices and staff.
💼 Over in Burton, Trent & Dove has welcomed four new apprentices from Burton & South Derbyshire College, helping kickstart careers and tackle skills gaps in the housing sector.
✨ South Staffordshire College has officially opened the doors to its brand-new Tamworth College, welcoming learners into future-ready facilities designed to support career-focused training.
🏗️ We also hosted our first Young Ambassador event at the incredible new Stoke-on-Trent & Staffordshire Institute of Technology, a £22.5M development led by NSCG - set to deliver high-quality skills in engineering, digital, health, and more.
📚 It’s inspiring to see so many institutions investing in learners, skills, and Staffordshire’s future workforce 💪
@stokeontrentcollege @bsdcofficial @south_staffordshire_college @sotsiot
#WeAreStaffordshire #StudyInStaffordshire #StaffordshireEducation #YoungAmbassadors #SkillsForTheFuture #Apprenticeships
🌍 World Tourism Day is just around the corner - Saturday 27th September! 🎉
We’re gearing up to celebrate everything that makes #Staffordshire a top UK destination - from iconic attractions like Alton Towers and Drayton Manor, to hidden gems, rich heritage, and stunning countryside 🏞️✨
📈 With 37 million visits and a visitor economy now worth £2.7 billion, Staffordshire is thriving - and we’re proud to be part of it! 💼💛
As we continue to grow, we’re working to expand hotel accommodation and make sure even more visitors can stay, explore, and enjoy all that our county has to offer 🌙🛏️
Make sure you’re following us as we celebrate the places, people, and experiences that make Staffordshire so special 💚
@visitstaffs
#WorldTourismDay #VisitStaffordshire #WeAreStaffordshire #TourismMatters #StaffordshireAttractions #SupportLocal #ExploreStaffs
Community Day is back at Trentham this Saturday! 🌟
From 10am–4pm this Saturday 27th September, Trentham will be hosting a fun-filled day celebrating our local heroes - all in support of @dougiemachospice 💛
🎟️ Entry just £5 in advance (with 50p from each ticket donated to Dougie Mac)
🚓 Meet emergency services, climb aboard real vehicles, and explore interactive demos
🎨 Get creative with nature crafts, clay art & wildlife sessions
🎶 Enjoy live music, dance, spoken word & more
🍔 Tuck into delicious food from Totally Delicious & pop-up stalls
🧠 Discover local charities, community groups & inspiring stories
It’s a day for all ages, packed with activities, performances, and purpose — all set in the stunning Trentham Gardens 🌸
For more information head over to the Trentham website, or check out their Instagram 👉 @trenthamestate
#TrenthamCommunityDay #DougieMac #StaffordshireEvents #WeAreStaffordshire #FamilyFun #SupportLocal
🎉 We’ve officially launched the Young Ambassador Network with our very first event right here in #Staffordshire!
Yesterday, over 65 students from across the county came together to hear inspiring stories from professionals in AI, construction, healthcare, local government & more - all sharing their career journeys and the amazing opportunities available right here in our home county 🙌
Huge thanks to @sotsiot for hosting us and giving students an exclusive behind-the-scenes tour of their incredible new facility in #Stafford 👏
We’re already excited for what’s next! 💥
Want to get involved in the Young Ambassador Network and help open doors for yourself and young people across Staffordshire? Get in touch - we’d love to hear from you!
#WeAreStaffordshire #YoungAmbassadors #FutureLeaders #CareersInStaffordshire #YouthVoice #Inspiration #StaffordshireOpportunities
🎃👻 Get ready for a spooktacular Halloween at Trentham! 👻🎃
This October, Trentham Gardens and Shopping Village will be transformed into the ultimate Halloween destination, with three fang-tastic events for all ages:
🕸️ Halloween Festival (25th–26th Oct, 5–9pm)
Live music, creepy creatures, a glowing pumpkin trail, silent disco, street food & more. Halloween after dark has never looked so good! 🌙🎶
🎃 Halloween Half Term in the Gardens (25th Oct – 2nd Nov, 10am–4pm)
Pumpkin trails, selfie spots, mystery challenges, Witch & Wizard School, face painting, fairground rides & pantomime fun! 🧙♀️🧛♂️
👀 Monster On the Move (25th Oct – 2nd Nov, 10am–5pm)
Spot the monster hiding in the Shopping Village each day and win prizes! Perfect for little explorers while you shop. 🛍️🧟♂️
🎟️ For more tickets and info, head over to https://orlo.uk/QYIjL
@trenthamestate 💀🧡
#TrenthamHalloween #FamilyFun #WeAreStaffordshire #PumpkinTrail #HalloweenFestival #StaffordshireEvents #OctoberHalfTerm #HalfTermInStaffordshire
We`re pleased to announce details of our next Staffordshire Ambassador Event – Celebrating 100 Years of Stoke-on-Trent 🎉
📅 Wednesday 15th October 2025 | 🕛 12noon – 3pm
📍 The Goods Yard, Stoke-on-Trent
Join us to mark a major milestone in Stoke-on-Trent’s history — its Centenary year — at the newly opened Goods Yard neighbourhood.
This special event will celebrate the city’s rich heritage and explore how regeneration, creativity and community pride are shaping its next chapter.
Expect insights into:
🔸 Ceramics heritage and innovation
🔸 Centenary celebrations and legacy
🔸 Regeneration and place-making
🔸 Creative recognition and cultural events
Let’s celebrate Stoke-on-Trent’s story — and help put Staffordshire on the map.
Register your free place 👉 Simply hit the link in our bio.
#StaffordshireAmbassadors #SOT100 #PlaceMarketing #StokeOnTrent #GoodsYard #BCB2025 #WorldCraftCity
Last night, we spent an inspiring evening at the official unveiling of the 100 Years, 100 Faces mural in Stoke-on-Trent 🎆
This special Centenary mural was created by local artists Rob Fenton and Alastair Barnett and the project was funded by the Stoke-on-Trent city centre BID team 🤩
Our Place Board Chair Hannah Ault DL was on the judging panel to help decide the final 100, alongside Place Board Member Paul Williams who is putting together a dedicated book to highlight those commemorated.
The mural will be on public view from today (Sunday 14 September), bringing together familiar faces alongside some you may not yet know - each one part of Stoke-on-Trent’s story over the last century 👏
Hannah said: “It was an emotional evening, and I couldn’t help but feel a huge sense of pride to be from such a remarkable city, surrounded by amazing people whose contributions are now being recognised for generations to come. 💙
Here’s to a city full of history, resilience, and community spirit!”
#SOT100 💯
Can you believe that panto season is nearly here? Oh yes it is! 🎭✨
On Tuesday, we had the magical opportunity to go behind the scenes at the Regent Theatre in Stoke-on-Trent for a sneak peek at this year’s winter pantomime — Cinderella! 👑🎉
We heard directly from the incredible cast about their plans to make this year’s show even more enchanting than ever, right in the heart of Stoke-on-Trent.
Then came the real magic - the curtain dropped and we stepped into the world behind the scenes, exploring dazzling props, spellbinding special effects, and stunning costumes. We even got a rare view from the rafters to see how the backstage crew brings each scene to life!
Huge thanks to the staff at the @regandvic for such a wonderful afternoon.
🎟️ You can now book your tickets via the Regent’s website — Cinderella runs from Friday 12th December to Sunday 4th January.
#CinderellaAtTheRegent #RegentTheatre #StokeOnTrent #PantoSeason #BehindTheScenes #WeAreStaffordshire #MagicalMoments
Step into Staffordshire’s story this September as the Staffordshire History Festival returns - a two-month celebration of our county’s rich and diverse heritage! 🕰️✨
From historic talks and immersive walks to hands-on experiences and behind-the-scenes tours, there’s something for everyone to discover. 🏰
📍 Don’t miss these Heritage Open Day highlights:
🔹 Samuel Johnson Birthplace Museum, Lichfield – Free guided tours on 12th & 14th Sept
🔹 Wedgwood, Barlaston – ‘Unpacking the V&A Wedgwood Collection’ tours on 18th & 19th Sept
🔹 Tamworth Castle Grounds – Towers & Turrets in Clay at the Bandstand, 13th Sept
🔹 Biddulph Grange Garden – Open gates on 18th, 19th & 20th Sept
🔹 Shugborough Estate, Stafford – Visit for free on 19th & 20th Sept
📅 Events run from 1st Sept to 31st Oct across libraries and heritage sites countywide.
Check out heritageopendays.org.uk for more information on what`s on!
#StaffordshireHistoryFestival #HeritageOpenDays #WeAreStaffordshire #ExploreStaffordshire #LocalHistory #StaffordshireEvents #Staffordshire
It was an honour to attend the launch of the British Ceramics Biennial last Friday, right in the heart of Stoke-on-Trent – the home of ceramics! 🏺✨
Founded in 2009, the Biennial has grown into the UK’s largest contemporary ceramics event, championing innovation and creativity through a year-round programme of artist commissions, education, and community projects.
One of the standout moments was experiencing ‘Just Be There’, a powerful body of work by Johnny Vegas in collaboration with sculptor Emma Rodgers. This moving installation, described as an avenue of hugs captured in clay, explores the beauty and transience of physical connection. Created with local people, it preserves fleeting moments of human contact in a permanent form — and was made possible with the generous support of Valentine Clays, one of our partners and the company of our board chair Hannah Ault, who we were delighted to catch up with at the event! 🤝🧱
📍 The British Ceramics Biennial is running from 6th September to 19th October 2025 at Spode Works, the historic site of the original Spode factory in Stoke Town.
For more info, visit: britishceramicsbiennial.com
#BritishCeramicsBiennial #StokeOnTrent #HomeOfCeramics #ValentineClays #WeAreStaffordshire #CeramicsCommunity #SpodeWorks
🚀 Are you exploring career options and wondering what’s out there for you post-education? 👀
Join us on Monday 22nd September, 9:00am–11:30am at the brand new Stoke-on-Trent & Staffordshire Institute of Technology for our first-ever Young Ambassador Event! 🎉
✨ What’s happening?
👥 Networking with other young people and industry professionals
☕ Coffee, tea and pastries!
🎤 Hear from speakers in AI, tech, construction, healthcare & local government
💬 Ask questions, get inspired, and make connections that could shape your future career!
The Young Ambassador Network is a new initiative led by us here at We Are Staffordshire to amplify the voices of young people across the county. Get involved, gain experience, and add something brilliant to your CV! 💼🌟
📍 Open to 16–25 year olds currently in education in Staffordshire.
👉 If you’d like to attend, please register at www.wearestaffordshire.co.uk/events
We’d love to see you there! 💬💡
#YoungAmbassadorsStaffs #YoungAmbassadors #WeAreStaffordshire #StaffordshireOpportunities #FutureVoices #CareerReady #StaffordshireNetworking
