We’re here to champion Staffordshire as a place to live, work, visit and study.
We want to tell the world just how brilliant Staffordshire is, remind everyone how much it has to offer, and make those already here feel excited and proud to be part of our great county.
We’re putting Staffordshire on the map, one activity at a time!
We need you to help us spread the word and become an ambassador
We all want Staffordshire to succeed and grow, and together through a collective voice, we can promote Staffordshire’s unique story and assets to national and international audiences.
That’s why we’ve set up our Ambassador Network; a community of businesses and individuals across the county, who are as proud of Staffordshire as we are – and we’d love you to join us!
Get involved. Be Inspired.
Network, learn, debate and discuss. Come along and celebrate Staffordshire.
View all
We are a place to be proud of.
Find us out and about celebrating staffordshire
Ambassador Experience Event
We held our most recent event at Valentine Clays and enjoyed pottery making with our Ambassadors.
HEX Group Tour
As part of World Manufacturing Day, we had the opportunity to tour the facilities.
UKREiiF Investment Conference
Our 8 District and Borough partners joined us at this year’s conference to share Staffordshire’s investment offer.
Ambassador Experience Event
Hosting an Ambassador Experience event with FEASTED
Ambassador event
We held our first Ambassador Experience Event at Clip ‘n Climb in Stone
Attending Staffordshire University’s Chancellor’s Dinner
Presenting our 2023 Staffordshire Ambassador of the Year Award
Sustainable Tourism Roundtable
In collaboration with Enjoy Staffordshire, we held a Sustainable Tourism Roundtable at Keele Hall
We Are Staffordshire
@wearestaffordshire
We’re delighted to announce that we’ve been shortlisted as a City Nation Place 2024 Awards Finalist 🎉
The annual international awards celebrate and benchmark the very best in strategic thinking, marketing and design for places worldwide.
In the Citizen Engagement category, we’ve been shortlisted against some fantastic competition for our Staffordshire Day work to engage with our county’s young people. This is a huge honour for us!
Thank you to everyone who worked with us on the project, in particular the fantastic schools, pupils and artists for producing such creative work. Thanks also to Lichfield Cathedral and World of Wedgwood for displaying the artwork 🎨
Previous City Nation Place Awards winners include Brand Ukraine, Tourism Fiji, Seattle Southside Tourism and Brixton BID.
For more on this, visit the news page of our website 💻
#WeAreStaffordshire
We’re delighted to announce that we’ve been shortlisted as a City Nation Place 2024 Awards Finalist 🎉
The annual international awards celebrate and benchmark the very best in strategic thinking, marketing and design for places worldwide.
In the Citizen Engagement category, we’ve been shortlisted against some fantastic competition for our Staffordshire Day work to engage with our county’s young people. This is a huge honour for us!
Thank you to everyone who worked with us on the project, in particular the fantastic schools, pupils and artists for producing such creative work. Thanks also to Lichfield Cathedral and World of Wedgwood for displaying the artwork 🎨
Previous City Nation Place Awards winners include Brand Ukraine, Tourism Fiji, Seattle Southside Tourism and Brixton BID.
For more on this, visit the news page of our website 💻
#WeAreStaffordshire
🎓 Staffordshire University has announced that, from today, it will officially be known as ‘University of Staffordshire’.
This change represents a significant step forward in the University’s ongoing journey, highlighting its deep connection to the county of Staffordshire and its commitment to creating positive opportunities for students, staff, and communities around the world 🌍
The rebrand to University of Staffordshire signals a fresh chapter for our We Are Staffordshire Patrons, one that further solidifies its role as a dynamic and inclusive institution that is forward-thinking and purpose-driven.
Professor Martin Jones, Vice-Chancellor and Chief Executive, said: “This change is about more than just a name. It encapsulates our vision for the future and the endless possibilities that education can unlock.
“For over a century, we have been transforming lives – empowering individuals who, in turn, have transformed society across Staffordshire and beyond. Our roots run deep in the heart of the region, and our impact resonates far beyond our borders. Based in Stoke-on-Trent, Stafford, Lichfield, and London, we take immense pride in this latest evolution, signalling that we are not just a university in the region, but a university for the region – a beacon of knowledge, innovation, and opportunity like no other.”
For more on today’s news, see the news page of our website 💻
#WeAreStaffordshire
🎓 Staffordshire University has announced that, from today, it will officially be known as ‘University of Staffordshire’.
This change represents a significant step forward in the University’s ongoing journey, highlighting its deep connection to the county of Staffordshire and its commitment to creating positive opportunities for students, staff, and communities around the world 🌍
The rebrand to University of Staffordshire signals a fresh chapter for our We Are Staffordshire Patrons, one that further solidifies its role as a dynamic and inclusive institution that is forward-thinking and purpose-driven.
Professor Martin Jones, Vice-Chancellor and Chief Executive, said: “This change is about more than just a name. It encapsulates our vision for the future and the endless possibilities that education can unlock.
“For over a century, we have been transforming lives – empowering individuals who, in turn, have transformed society across Staffordshire and beyond. Our roots run deep in the heart of the region, and our impact resonates far beyond our borders. Based in Stoke-on-Trent, Stafford, Lichfield, and London, we take immense pride in this latest evolution, signalling that we are not just a university in the region, but a university for the region – a beacon of knowledge, innovation, and opportunity like no other.”
For more on today’s news, see the news page of our website 💻
#WeAreStaffordshire
What’s been happening lately? 📸
1️⃣, 2️⃣ and 3️⃣ Showcasing Lichfield Cathedral and the city to delegates from across the country at City Nation Place UK24 🎤
4️⃣ and 5️⃣ Valentine Clays celebrating their 45th Anniversary and new branding launch 💙
6️⃣ and 7️⃣ Winners of the Staffordshire University Business Awards 2024 announced 🏆
What’s been happening lately? 📸
1️⃣, 2️⃣ and 3️⃣ Showcasing Lichfield Cathedral and the city to delegates from across the country at City Nation Place UK24 🎤
4️⃣ and 5️⃣ Valentine Clays celebrating their 45th Anniversary and new branding launch 💙
6️⃣ and 7️⃣ Winners of the Staffordshire University Business Awards 2024 announced 🏆
👏 Congratulations to The Tawny Hotel who have been nominated for two Boutique Hotelier Awards ✨
The Tawny, who are We Are Staffordshire Ambassador Sponsors have been shortlisted for Boutique Hotel of the Year and General Manager of the Year for Josh Chadwick 🎉
The team at the Tawny said: “We wouldn’t be where we are today without our fantastic General Manager Josh who has been with The Tawny from the very beginning – he consistently embraces new challenges and is dedicated to ensuring our guests have the most memorable stays.”
Well done to Josh and the team for the nominations. Scroll across to hear from Josh about how we work collaboratively with The Tawny 🫶 🦉
To vote for The Tawny and Josh, visit @thetawnyhotel and hit the link in their bio
#WeAreStaffordshire
👏 Congratulations to The Tawny Hotel who have been nominated for two Boutique Hotelier Awards ✨
The Tawny, who are We Are Staffordshire Ambassador Sponsors have been shortlisted for Boutique Hotel of the Year and General Manager of the Year for Josh Chadwick 🎉
The team at the Tawny said: “We wouldn’t be where we are today without our fantastic General Manager Josh who has been with The Tawny from the very beginning – he consistently embraces new challenges and is dedicated to ensuring our guests have the most memorable stays.”
Well done to Josh and the team for the nominations. Scroll across to hear from Josh about how we work collaboratively with The Tawny 🫶 🦉
To vote for The Tawny and Josh, visit @thetawnyhotel and hit the link in their bio
#WeAreStaffordshire
📣 OUR NEXT EVENT: JOIN US
We’re excited to announce details of our October Staffordshire Ambassador Event: A Place to Start up and Prosper, taking place at Uttoxeter Racecourse.
We’ll be focusing on steps to success for starting and growing a business in Staffordshire. In addition to hearing from some of our county’s success stories, we’ll be hosting a panel debate to share practical advice, discuss opportunities and provide support.
We’ll be exploring topics including:
♻ How hugely successful Staffordshire market leader GivEnergy established itself and grew, while staying focused on its core mission and values
🛣 The road to success for new business - what opportunities and challenges are there?
🤝 How new Staffordshire businesses can gain access to a range of support and mentoring to support them on their journey
Prior to the event, guests are welcome to visit Staffordshire Chambers of Commerce’s Let’s Do Business Expo, taking place at Uttoxeter Racecourse.
This is Staffordshire’s biggest annual business gathering, drawing professionals, entrepreneurs and decision-makers from across the region to connect, network, and explore opportunities for growth.
Join our free event. Link in bio to book 🔗
#WeAreStaffordshire #LetsDoBusiness #BusinessGrowth #BusinessSupport
📣 OUR NEXT EVENT: JOIN US
We’re excited to announce details of our October Staffordshire Ambassador Event: A Place to Start up and Prosper, taking place at Uttoxeter Racecourse.
We’ll be focusing on steps to success for starting and growing a business in Staffordshire. In addition to hearing from some of our county’s success stories, we’ll be hosting a panel debate to share practical advice, discuss opportunities and provide support.
We’ll be exploring topics including:
♻ How hugely successful Staffordshire market leader GivEnergy established itself and grew, while staying focused on its core mission and values
🛣 The road to success for new business - what opportunities and challenges are there?
🤝 How new Staffordshire businesses can gain access to a range of support and mentoring to support them on their journey
Prior to the event, guests are welcome to visit Staffordshire Chambers of Commerce’s Let’s Do Business Expo, taking place at Uttoxeter Racecourse.
This is Staffordshire’s biggest annual business gathering, drawing professionals, entrepreneurs and decision-makers from across the region to connect, network, and explore opportunities for growth.
Join our free event. Link in bio to book 🔗
#WeAreStaffordshire #LetsDoBusiness #BusinessGrowth #BusinessSupport
Staffordshire news round up 🗞️
We’re sharing some of the latest good news from across the county:
🏗️ Major expansion work at a Staffordshire Enterprise Centre is on track for an Autumn finish
🎓Staffordshire University climbs in two major League Tables and is ranked 5th in the UK for its support of first-generation students.
👩🎓 Ten subject areas at Keele University have been ranked in the top 10 in England in the Guardian and Mail University Guides 2025, including Geography being ranked best in the UK.
👷♂️Work is beginning on a key regeneration project in Newcastle town centre to transform the former shopping centre into accommodation and retail space. 📸 artist impression
♻️ Fast-growing energy storage firm, GivEnergy, has acquired land to develop a new, North Staffordshire hub for clean tech start-ups.
📚Events and activities are taking place to celebrate the county’s history and culture as part of the Staffordshire History Festival this autumn.
For more on all these stories, check out the news page of our website 💻
Subscribe to receive our monthly newsletter - 🔗 in bio
Send us your good news stories from across the county hello@wearestaffordshire.co.uk
#WeAreStaffordshire
Staffordshire news round up 🗞️
We’re sharing some of the latest good news from across the county:
🏗️ Major expansion work at a Staffordshire Enterprise Centre is on track for an Autumn finish
🎓Staffordshire University climbs in two major League Tables and is ranked 5th in the UK for its support of first-generation students.
👩🎓 Ten subject areas at Keele University have been ranked in the top 10 in England in the Guardian and Mail University Guides 2025, including Geography being ranked best in the UK.
👷♂️Work is beginning on a key regeneration project in Newcastle town centre to transform the former shopping centre into accommodation and retail space. 📸 artist impression
♻️ Fast-growing energy storage firm, GivEnergy, has acquired land to develop a new, North Staffordshire hub for clean tech start-ups.
📚Events and activities are taking place to celebrate the county’s history and culture as part of the Staffordshire History Festival this autumn.
For more on all these stories, check out the news page of our website 💻
Subscribe to receive our monthly newsletter - 🔗 in bio
Send us your good news stories from across the county hello@wearestaffordshire.co.uk
#WeAreStaffordshire
🤩 Next week we’re excited to be heading to Lichfield for this year’s City Nation Place UK.
If you’re interested in all things Placemaking, here are five reasons why you can’t afford to miss this national event, happening right here in #Staffordshire:
🏙 Understand how to respond to the structural changes impacting cities and regions across the UK, including the restructuring of destination marketing in England, the introduction of more mayoral combined authorities, the folding of the LEPs back into local authorities, and more.
🗣 Discover how places are engaging stakeholders and residents in their place vision and what you need to do to get everyone promoting a single narrative about your place.
📈 Improve your data reporting as place leaders share successful strategies to demonstrate the economic impact of your place marketing spend.
🌃 Revitalise your nighttime economy by adjusting the lens to focus beyond hospitality and ensure you’re enhancing social and community wellbeing.
🤝 Grow your professional network and connect with other UK place leaders tackling the same challenges and opportunities and open the door to new collaborations between your places.
And if you’re interested in hearing more about the work we’ve been doing here in Staffordshire, our Head of Place Marketing Louisa will be speaking at the conference too, which is being held in the stunning Lichfield Cathedral 🎤
Visit www.citynationplace.com/uk for more.
#WeAreStaffordshire #CNPUK24
🤩 Next week we’re excited to be heading to Lichfield for this year’s City Nation Place UK.
If you’re interested in all things Placemaking, here are five reasons why you can’t afford to miss this national event, happening right here in #Staffordshire:
🏙 Understand how to respond to the structural changes impacting cities and regions across the UK, including the restructuring of destination marketing in England, the introduction of more mayoral combined authorities, the folding of the LEPs back into local authorities, and more.
🗣 Discover how places are engaging stakeholders and residents in their place vision and what you need to do to get everyone promoting a single narrative about your place.
📈 Improve your data reporting as place leaders share successful strategies to demonstrate the economic impact of your place marketing spend.
🌃 Revitalise your nighttime economy by adjusting the lens to focus beyond hospitality and ensure you’re enhancing social and community wellbeing.
🤝 Grow your professional network and connect with other UK place leaders tackling the same challenges and opportunities and open the door to new collaborations between your places.
And if you’re interested in hearing more about the work we’ve been doing here in Staffordshire, our Head of Place Marketing Louisa will be speaking at the conference too, which is being held in the stunning Lichfield Cathedral 🎤
Visit www.citynationplace.com/uk for more.
#WeAreStaffordshire #CNPUK24
What a fantastic evening of celebration at last night’s Staffordshire University Business Awards 2024 🎉
We joined over 350 guests to celebrate the brilliant businesses in our county. Well done to all the finalists and winners who were presented with awards in 13 categories 🏆
It was fabulous to see so many #Staffordshire Ambassadors at the awards and we were thrilled to see our Ambassador of the Year Finalist, Cris Cohen of FEASTED named as Entrepreneur of the Year 👏
We were treated to wonderful entertainment and hospitality with the superb food being provided by the University’s in-house team. The gifts for guests included a stunning World of Wedgwood vase and Stoke-on-Trent City Centre BID gift card 🎁
Find out more about the evening’s award-winners on the news page of our website 💻
#proudtobestaffs #wearestaffordshire
What a fantastic evening of celebration at last night’s Staffordshire University Business Awards 2024 🎉
We joined over 350 guests to celebrate the brilliant businesses in our county. Well done to all the finalists and winners who were presented with awards in 13 categories 🏆
It was fabulous to see so many #Staffordshire Ambassadors at the awards and we were thrilled to see our Ambassador of the Year Finalist, Cris Cohen of FEASTED named as Entrepreneur of the Year 👏
We were treated to wonderful entertainment and hospitality with the superb food being provided by the University’s in-house team. The gifts for guests included a stunning World of Wedgwood vase and Stoke-on-Trent City Centre BID gift card 🎁
Find out more about the evening’s award-winners on the news page of our website 💻
#proudtobestaffs #wearestaffordshire
👋 Happy Bank Holiday!
Check out these stunning snaps courtesy of We Are Staffordshire Patrons the Trentham Estate 🌿
There’s still a week left of the summer holidays to go and explore Trentham and there’s some fantastic events coming up soon too.
Picnic Proms
Get ready for an evening summertime concert this Thursday covering iconic orchestral TV & Film scores from Harry Potter, Star Wars, Jurassic Park, E.T, Gladiator, Pirates of the Caribbean and more 🎬
Old Time Sailors
Ahoy there! You are invited to board the Sailorette and join the plentiful crew, ‘The Old Time Sailors’, for a night of foot stomping, dancing and singing 🎶
Visit @trenthamestate for more information.
#WeAreStaffordshire #VisitStaffordshire
👋 Happy Bank Holiday!
Check out these stunning snaps courtesy of We Are Staffordshire Patrons the Trentham Estate 🌿
There’s still a week left of the summer holidays to go and explore Trentham and there’s some fantastic events coming up soon too.
Picnic Proms
Get ready for an evening summertime concert this Thursday covering iconic orchestral TV & Film scores from Harry Potter, Star Wars, Jurassic Park, E.T, Gladiator, Pirates of the Caribbean and more 🎬
Old Time Sailors
Ahoy there! You are invited to board the Sailorette and join the plentiful crew, ‘The Old Time Sailors’, for a night of foot stomping, dancing and singing 🎶
Visit @trenthamestate for more information.
#WeAreStaffordshire #VisitStaffordshire
From Paris to Staffordshire 🙌
☕️ It’s great to see some of the Staffordshire Olympians home enjoying our county’s fabulous hospitality 👏
🥇 Gold medal winner Sophie Capewell (cycling) paid a visit to Poms, Lichfield.
🥈🥈Silver medalists Adam Burgess (slalom canoeist) and Dan Bigham (cycling) popped into BEAR, Stone.
We loved watching them achieve such brilliant success in the Olympics 🤩
📸 thanks to @poms_brunch and @bemorebear for the photos
Why not call in for a brew and bite to eat this bank holiday weekend? 😋
#WeAreStaffordshire
From Paris to Staffordshire 🙌
☕️ It’s great to see some of the Staffordshire Olympians home enjoying our county’s fabulous hospitality 👏
🥇 Gold medal winner Sophie Capewell (cycling) paid a visit to Poms, Lichfield.
🥈🥈Silver medalists Adam Burgess (slalom canoeist) and Dan Bigham (cycling) popped into BEAR, Stone.
We loved watching them achieve such brilliant success in the Olympics 🤩
📸 thanks to @poms_brunch and @bemorebear for the photos
Why not call in for a brew and bite to eat this bank holiday weekend? 😋
#WeAreStaffordshire
Good luck to all students in Staffordshire collecting their GCSE results today 🎓
From further education, A Levels or Vocational Courses, Apprenticeships, employment with part-time study or other training, there are a wide range of options for school leavers.
We have some outstanding Further Education providers across the county, supporting students in their next steps, including Patrons Newcastle & Stafford Colleges Group, Ambassador Sponsor Stoke-on-Trent College and Place Board Member Burton & South Derbyshire College.
Staffordshire County Council’s Careers Participation Service is also on hand to help students navigate their options and find the path that is right for them. Search online to find out more.
#StudyInStaffordshire #WeAreStaffordshire
Good luck to all students in Staffordshire collecting their GCSE results today 🎓
From further education, A Levels or Vocational Courses, Apprenticeships, employment with part-time study or other training, there are a wide range of options for school leavers.
We have some outstanding Further Education providers across the county, supporting students in their next steps, including Patrons Newcastle & Stafford Colleges Group, Ambassador Sponsor Stoke-on-Trent College and Place Board Member Burton & South Derbyshire College.
Staffordshire County Council’s Careers Participation Service is also on hand to help students navigate their options and find the path that is right for them. Search online to find out more.
#StudyInStaffordshire #WeAreStaffordshire
👋 Our summer Ambassador visits across the county continued yesterday with a trip to our Patrons Keele University – touring the fabulous new IC7 building, Keele Hall and the Marriott Hotel situated on campus.
Lots of conversations around collaborative working, exciting new future campaigns and a stunning networking lunch where after touring the beautiful Keele Hall, we sampled their lunchtime conference buffet menu and heard from Head Chef Dave about its commitment to sustainability and using locally sourced ingredients 🪴
From the traditional to the innovative, we visited Keele’s newest innovation centre at their Science and Innovation Park, IC7. Adding further trailblazing facilities to the University’s campus, IC7 will be the home of Keele’s new Digital Society Institute.
Thank you to everyone for their wonderful hospitality and thanks especially to our Place Board Member Kirsty Rollings for arranging such a productive day for us 😃
Getting out, seeing our partners and ambassadors is a big part of the role, and a benefit of being an Ambassador to help raise your profile – get in touch if you’d like us to pay you a visit 🤝
#StudyInStaffordshire #WeAreStaffordshire
👋 Our summer Ambassador visits across the county continued yesterday with a trip to our Patrons Keele University – touring the fabulous new IC7 building, Keele Hall and the Marriott Hotel situated on campus.
Lots of conversations around collaborative working, exciting new future campaigns and a stunning networking lunch where after touring the beautiful Keele Hall, we sampled their lunchtime conference buffet menu and heard from Head Chef Dave about its commitment to sustainability and using locally sourced ingredients 🪴
From the traditional to the innovative, we visited Keele’s newest innovation centre at their Science and Innovation Park, IC7. Adding further trailblazing facilities to the University’s campus, IC7 will be the home of Keele’s new Digital Society Institute.
Thank you to everyone for their wonderful hospitality and thanks especially to our Place Board Member Kirsty Rollings for arranging such a productive day for us 😃
Getting out, seeing our partners and ambassadors is a big part of the role, and a benefit of being an Ambassador to help raise your profile – get in touch if you’d like us to pay you a visit 🤝
#StudyInStaffordshire #WeAreStaffordshire