We're here to put Staffordshire on the map

Our Story

In 2020, Staffordshire organisations joined forces to develop a new approach to promoting and marketing our county, including a bold new narrative and brand to tell our story and change perceptions.

Fast-forward almost five years and we’ve made huge strides; convening roundtables with national brands and changemakers, celebrating Staffordshire at the House of Commons, recruiting over 350 ambassadors (and counting!) to tell our story beyond our borders, launching a film office for Staffordshire and delivering first class networking and celebration events, as well as strategic activity in major UK cities. And we’re not stopping there!

OUR VISION AND MISSION

We Are Staffordshire exists to put Staffordshire on the map – so that people ultimately see our county as the destination of choice to Live and Work and Invest, Visit and Study.

Our vision:

“We aim to improve economic outcomes. Raise quality of life. Strengthen soft power. Inform strategic priorities and expenditure and solve social problems – and we’ll do that by showcasing Staffordshire with strategic audiences regionally and nationally as a great place to live and learn. Visit and invest. A place that supports present and future generations to grow and thrive.”

Our mission, approved by the Staffordshire Place Board, is to:

Through value-add campaigns, events and profile-raising activities, raise awareness of our Staffordshire Story, identity and wider county offer as a place to invest, work, visit, learn and live
Engage, educate and instil pride in the Staffordshire ‘place brand’ reputation among businesses, MPs and young people located or with links to the county by making them ‘Ambassadors’ of Staffordshire
Make meaningful connections and relationships with stakeholders in industry, central Government departments and internationally, raising awareness of key priorities/opportunities/challenges for our county with those who can make change happen

2026-2028 DELIVERY PLAN

We Are Staffordshire has launched from a standing start to a national example of place marketing at the top of its game…

Explore our Vision and Delivery Plan for 2026-28 to see how we’re shaping the future of Staffordshire.

Before this, our Pilot Phase ran from March 2021-24. You can read all about our impact over that period here.

Read Our Vision and 2026-28 Delivery Plan

Place Board

Our Board champions Staffordshire at every turn and sets the strategic direction for all that we do.

Made up of an engaged collaboration of the county’s leaders across the private, public and third sectors, our visitor economy, investment and business and learning and skills offer are all represented.

This focused governance group is central to ensuring our approach is on the right path and is representative of our stakeholders and county’s priorities – so that we are always delivering for Staffordshire.

For more information on our Board, please get in touch.