We’re here to champion Staffordshire as a place to live, work, visit and study.
We want to tell the world just how brilliant Staffordshire is, remind everyone how much it has to offer, and make those already here feel excited and proud to be part of our great county.
We’re putting Staffordshire on the map, one activity at a time!
We need you to help us spread the word and become an ambassador
We all want Staffordshire to succeed and grow, and together through a collective voice, we can promote Staffordshire’s unique story and assets to national and international audiences.
That’s why we’ve set up our Ambassador Network; a community of businesses and individuals across the county, who are as proud of Staffordshire as we are – and we’d love you to join us!
Get involved. Be Inspired.
Network, learn, debate and discuss. Come along and celebrate Staffordshire.
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We are a place to be proud of.
Find us out and about celebrating staffordshire
Screen Staffordshire Launch
Wednesday 11th June 2025 at Hoar Cross Hall
Staffordshire Ambassador Event
Transforming Places: Newcastle-under-Lyme
University of Staffordshire Business Awards
4th September 2025
UKREiiF Investment Conference 2025
Our District and Borough partners joined us at this year’s conference to share Staffordshire’s investment offer.
Staffordshire Day 2025 Schools Competition
Awarding our ‘Design a Plate’ competition winners at Gladstone Pottery Museum.
Young Ambassador Network Launch Event
22nd September 2025 at the Stoke on Trent & Staffordshire Institute of Technology
Ambassador of the Year 2025
Joanne Conroy-Wilson, Newcastle & Stafford Colleges Group
Staffordshire Ambassador Event
Celebrating 100 years of Stoke-on-Trent at the Goods Yard
We Are Staffordshire
@wearestaffordshire
What a fantastic evening at the #LoveNUL Business Awards last Friday!
It was great to see so many businesses, organisations and community champions coming together to celebrate everything that makes Newcastle-under-Lyme special. Congratulations to everyone who was nominated, shortlisted and to the 14 winners who took home awards on the night! 🏆
We were proud to be sponsors of this year`s awards and were also delighted to present the `Newcastle Ambassador of the Year` award 👏. It was great to support an event that shines a spotlight on the people and businesses driving success across the borough and wider Staffordshire.
A big thank you to the team at @newcastledbid and fellow sponsors for helping to make it such a memorable evening!
📸 Photo credit: @throughalensphotos_
#LoveNUL #NewcastleUnderLyme #BusinessAwards #WeAreStaffordshire #CommunityPride #StaffordshireBusiness
🏆 The Staffordshire Tourism Awards are back and they’re breaking records once again! 🎉
A record number of entries have been received for next year’s Visit Staffordshire & Stoke-on-Trent Tourism Awards, celebrating the brilliant businesses, organisations and experiences that make Staffordshire such a special place to visit. 💚
✨ New for this year is the Tourism Events & Festivals of the Year category, celebrating the events that bring visitors to Staffordshire, support our communities and showcase the character of our places.
The new category includes:
✅ Tourism Event or Festival of the Year (Free Entry)
✅ Tourism Event or Festival of the Year (Paid Entry)
📅 Applications are open until 31st October 2026 - Enter now via the link in @visitstaffs bio 👆
Shortlisted entries will go forward to a public vote, before finalists are announced alongside the other award categories at the Staffordshire & Stoke-on-Trent Tourism & Hospitality Summit on 28th January 2027. The winners will then be revealed at the Tourism Awards ceremony in March 2027.
We’re incredibly proud to see Staffordshire’s visitor economy continuing to thrive and look forward to celebrating the people and places helping to make our county such a special destination. 🌟
#WeAreStaffordshire #VisitStaffordshire #Staffordshire #Tourism #Hospitality #VisitorEconomy #StaffordshireTourism
🎉 WE’RE FINALISTS! 🏆
We’re incredibly proud to announce that We Are Staffordshire is a finalist for Place Brand of the Year at the 2026 City Nation Place Awards! 🌍
Our submission celebrated a fantastic year of putting Staffordshire on the map, from taking Staffordshire Day to the House of Commons and engaging young people across the county, to celebrating a year of Screen Staffordshire, launching Made in Staffordshire, crowning our Ambassador of the Year, and showcasing the county at UKREiiF.
To be recognised on an international stage, alongside entries from 31 countries, is something we’re incredibly proud of.
Now we’re keeping everything crossed for the winners’ announcement in November! 🤞
#WeAreStaffordshire #PlaceBrandOfTheYear #CityNationPlace #Staffordshire #PlaceBranding
Looking for a little autumn magic in Staffordshire? 🍁✨
Hidden walkways. Spiral staircases. 700 years of history. And some pretty spectacular views over Lichfield. 👀
We recently climbed to the top of Lichfield Cathedral’s Central Tower and discovered the fascinating stories behind one of Staffordshire’s most iconic landmarks.
With centuries of history to uncover, from the stories behind the Cathedral’s iconic three spires to the people who built and restored them, it’s a fascinating way to experience one of Staffordshire’s most iconic places from a whole new perspective.
The perfect way to add a little history, heritage and adventure to your autumn. 🍁
👉 Visit the Lichfield Cathedral website to find out more about Tower Tours and upcoming dates.
#WeAreStaffordshire #Lichfield #LichfieldCathedral #VisitStaffs #AutumnInStaffordshire
📸 A few more moments from our latest Staffordshire Ambassador Event at Canalside Farm...
It’s been two weeks since we brought together Staffordshire Ambassadors and Made in Staffordshire businesses for a morning of great conversations, local success stories, networking and celebrating the fantastic businesses and products we have right here in the county.
Thank you again to everyone who joined us. Scroll to see a few more moments from the morning 📸✨
Find out more about Made in Staffordshire and the benefits of becoming a member at madeinstaffordshire.co.uk
#WeAreStaffordshire #MadeInStaffordshire #StaffordshireAmbassadors #StaffordshireBusiness #SupportLocal
🎥 Hear from our new Chair and Vice Chair!
Following their appointments as Chair and Vice Chair of the We Are Staffordshire Place Board, we caught up with Josie Morris MBE and Mark Ellis to hear about their passion for Staffordshire, what they hope to bring to their new roles and their ambitions for our place 💫
#WeAreStaffordshire #Staffordshire #PlaceLeadership #PartnershipWorking
🎥 Earlier this month, we attended the Know Your Place Festival at the University of Staffordshire, where we caught up with Phil Pusey, Chief Executive of SCVYS.
The festival brought together young people, organisations and changemakers from across Staffordshire to celebrate youth voice, community-led research and social impact, while sharing findings from the first year of the Know Your Place project.
We spoke to Phil about the importance of the project, what the day was all about and how you can help shape positive change for young people across Staffordshire. 💚
Championing young people’s voices is key to shaping Staffordshire’s future, and it’s something we’re passionate about through our own Young Ambassador Network, by giving young people a platform to connect, share their ideas and play a part in Staffordshire’s place story.
#WeAreStaffordshire #Staffordshire #KnowYourPlace #YouthVoice #YoungAmbassadors
🐑 Shaun the Sheep has arrived at Trentham!
Looking for the perfect autumn activity? 🍂 Following on from the hugely successful Staffy Trail that took place at Trentham over the summer, there’s another flock of fantastic sculptures waiting to be discovered right here in Staffordshire!
The Find the Flock Trail is now open at Trentham Gardens, with 12 supersized, individually hand-painted Shaun the Sheep sculptures dotted throughout the beautiful gardens. 🎨🌿
Running until 1st November, it’s the perfect excuse to wrap up, head outdoors and enjoy some family fun this autumn. Don`t forget to pick up a free activity pack from the Trentham Visitor Centre before setting off on your adventure!
The trail will also run alongside Trentham’s Halloween celebrations, so there’s even more to enjoy during spooky season 🎃👻
🎟️ Included with standard Gardens admission and free for Trentham members
#WeAreStaffordshire #ShaunTheSheep #Staffordshire #VisitStaffs #AutumnDaysOut
✨ This morning, we welcomed Staffordshire Ambassadors to Canalside Farm for our latest Ambassador Event, delivered in partnership with Made in Staffordshire.
From inspiring stories and insightful discussion to fantastic local products and valuable networking opportunities, the event showcased the incredible talent, innovation and entrepreneurial spirit that exists across our county.
A huge thank you to keynote speaker Sophie Newlands @shaginterior, event compere Mark Ellis, panel members, exhibitors and everyone who joined us for helping to make the event such a success.
Find out more about becoming a Made in Staffordshire member and explore the full range of benefits at madeinstaffordshire.co.uk
#WeAreStaffordshire #MadeInStaffordshire #StaffordshireAmbassadors #StaffordshireBusiness #SupportLocal
Our #StaffordshireDay10 Quilt is on tour! 🧵💚
The quilt is now proudly on display at Lichfield Cathedral until 4th October, where you can find it in the North Quire Aisle.
We`ve loved bringing this special project to life and seeing the creativity, talent and pride that students from across Staffordshire have stitched into every square.
A huge thank you to all the colleges who took part:
📍 Newcastle & Stafford Colleges Group
📍 South Staffordshire College
📍 Painsley Catholic College
📍 Burton and South Derbyshire College
And an extra special thank you to the talented students at NSCG Stafford College for bringing all the individual panels together and stitching the final quilt. 🪡
The quilt`s journey doesn`t end here. It will continue its tour around the county later this year, so keep your eyes peeled to see where it appears next! 👀✨
#WeAreStaffordshire #StitchedForStaffordshire #LichfieldCathedral #CreativeStaffordshire
🎉 We were delighted to attend the official opening of NSCG in Town on Friday.
Congratulations to our Patron, Newcastle and Stafford Colleges Group, on creating this fantastic new adult learning hub in the heart of Stafford town centre 🎓
The new facility will provide accessible learning opportunities for adults looking to develop new skills, gain qualifications and build confidence, while also supporting the continued growth of education provision across Staffordshire.
A brilliant investment in learners, skills and our town centre 👏
#WeAreStaffordshire #NSCG #Stafford #AdultLearning #LifelongLearning
Last night’s University of Staffordshire Business Awards were a powerful reminder of the innovation, ambition and entrepreneurial spirit that make Staffordshire 🏆
We were honoured to join in the celebrations with more than 360 guests in recognising the businesses and individuals driving growth and creating opportunities across the county.
As a valued We Are Staffordshire Patron, the University of Staffordshire continues to play an important role in championing business excellence, skills development and economic growth across the region, and we’re proud to work alongside them in promoting Staffordshire as a great place to learn and do business.
Congratulations to all the winners and finalists, with special recognition to Drayton Beaumont Services Ltd for being named Business of the Year, and to Mo Chaudry for receiving the Lifetime Achievement Award.
We’re also delighted to congratulate our Ambassador Sponsor, Valentine Clays Ltd, on their Innovation Award win👏
It was also a privilege to hear the keynote address from Professor Liz Barnes CBE, former Vice-Chancellor of the University of Staffordshire and now the Lord-Lieutenant of Staffordshire. She spoke passionately about how proud she is to have started her career in Staffordshire and to now serve the county as Lord-Lieutenant, recognising and celebrating the remarkable contributions of local organisations, businesses and charities, including through The King’s Awards.
Thank you to the University of Staffordshire and the event sponsors for shining a spotlight on the success stories that continue to strengthen Staffordshire’s economy and reputation 🌟
