We’re here to champion Staffordshire as a place to live, work, visit and study.
We want to tell the world just how brilliant Staffordshire is, remind everyone how much it has to offer, and make those already here feel excited and proud to be part of our great county.
We’re putting Staffordshire on the map, one activity at a time!
We need you to help us spread the word and become an ambassador
We all want Staffordshire to succeed and grow, and together through a collective voice, we can promote Staffordshire’s unique story and assets to national and international audiences.
That’s why we’ve set up our Ambassador Network; a community of businesses and individuals across the county, who are as proud of Staffordshire as we are – and we’d love you to join us!
Get involved. Be Inspired.
Network, learn, debate and discuss. Come along and celebrate Staffordshire.
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We are a place to be proud of.
Find us out and about celebrating staffordshire
Screen Staffordshire Launch
Wednesday 11th June 2025 at Hoar Cross Hall
Staffordshire Ambassador Event
Transforming Places: Newcastle-under-Lyme
University of Staffordshire Business Awards
4th September 2025
UKREiiF Investment Conference 2025
Our District and Borough partners joined us at this year’s conference to share Staffordshire’s investment offer.
Staffordshire Day 2025 Schools Competition
Awarding our ‘Design a Plate’ competition winners at Gladstone Pottery Museum.
Young Ambassador Network Launch Event
22nd September 2025 at the Stoke on Trent & Staffordshire Institute of Technology
Ambassador of the Year 2025
Joanne Conroy-Wilson, Newcastle & Stafford Colleges Group
Staffordshire Ambassador Event
Celebrating 100 years of Stoke-on-Trent at the Goods Yard
We Are Staffordshire
@wearestaffordshire
From powerful conversations to inspiring perspectives, here’s a glimpse into our recent culture roundtable event at Lichfield Cathedral - the perfect setting for the afternoon. ✨
We gathered voices from across Staffordshire’s cultural, community and tourism sectors - including Louisa Shaw, Head of Place Marketing for We Are Staffordshire, Paul Williams, Academic and Board Member of We Are Staffordshire, Cllr Hayley Coles, Cabinet Member for Communities and Culture, and Lara Rowe, Castle, Museum and Archive Manager at Tamworth Castle - to discuss how culture strengthens our identity, brings people together, and drives growth as we look ahead to Stafford’s new cultural strategy to 2030.
Thank you again to the Cathedral team for the warm welcome, afternoon tea, and the chance to meet around the remarkable 5000-year-old Fenland Oak table. 🌿
An afternoon full of ideas, collaboration and inspiration.
#Staffordshire #WeAreStaffordshire #LichfieldCathedral #CultureInStaffordshire #StaffordshireDay
As it’s National Apprenticeship Week, we’re shining a spotlight on some of the fantastic stories shared with us over the past few days! It’s inspiring to see so many local apprenticeship success stories, and at We Are Staffordshire we’re passionate about connecting our employers and ambassadors with places of study to help talent thrive.
🌟 From college kitchens to a Michelin‑starred restaurant
Former Burton and South Derbyshire College apprentice Felix Vipond has gone from local kitchens to becoming a commis chef at The Boat, Staffordshire`s newly awarded Michelin-starred restaurant, near Lichfield. Felix’s story shows how hands‑on apprenticeships can build real‑world skills and confidence in high‑pressure environments.
📘 A new pathway into teaching
The University of Staffordshire has introduced a Teacher Degree Apprenticeship in Secondary Mathematics, allowing trainees to earn while they learn, gaining a degree and QTS. The programme is already supporting people from diverse backgrounds to gain experience in partner schools and step into teaching through a more accessible route.
🎧 JCB apprentices mark 80 years with an innovative ‘listening bench’
A team of JCB apprentices has created a special 80th‑anniversary listening bench using sustainable materials and built‑in audio recordings to tell the story of the company’s past, present and future. The project gave apprentices hands-on experience in design, engineering and collaboration, with an emotional unveiling led by Chairman Lord Bamford.
📈 Fully funded apprenticeship training for local SMEs
A new Staffordshire Business Support Pilot is offering fully funded apprenticeship training to help SMEs boost productivity and develop the skilled workforce they need. Using Staffordshire County Council’s levy to cover 100% of training and assessment costs, the scheme supports priority sectors and opens up high‑quality training routes for learners of all ages.
To read the full articles, head to the news page of our website
#WeAreStaffordshire #YoungAmbassadors #NationalApprenticeshipWeek #NAW2026 #EmployerEngagement
Last Friday, ahead of the start of National Apprenticeship Week, We Are Staffordshire brought together Rocketeer Orbit, Woolcool, and Stoke on Trent College for an exciting, AI‑themed interactive event 🤖✨
Students had the opportunity to work directly with award-winning Staffordshire employer @wearewoolcool 🐑, using AI tools explained by @rocketeer.orbit , to help solve a real business challenge the company is currently facing. Experiences like this are so important for helping young people build confidence, develop new skills, and understand the world of work beyond the classroom 🎓💡
At We Are Staffordshire, we’re passionate about connecting local employers with local places of study, and we were delighted to facilitate this collaboration through our Young Ambassador Programme 🤝⭐
We were also joined by Sha, Chair of our Young Ambassador Network and student at Keele University, who mentored one of the groups and spoke to students about the programme and the importance of building professional connections early on 🌟👥
A brilliant example of what can happen when employers and education providers come together! 🚀
#WeAreStaffordshire #YoungAmbassadors #NationalApprenticeshipWeek #NAW2026 #EmployerEngagement
⭐️ Exciting news for @theboat.restaurant with the award of a Michelin Star this evening!
Congratulations to @chefliamjdillon and his team at Tue Boat restaurant and micro-farm on this outstanding achievement 👏
#WeAreStaffordshire #VisitStaffordshire #MichelinGuide #MichelinStar
🌟 National Apprenticeship Week is here! 🌟
This week, Staffordshire is alive with events, workshops and employer showcases celebrating the incredible opportunities apprenticeships offer across our county.
We’re extremely lucky to have such fantastic places of study here in Staffordshire, all proudly championing apprenticeship routes and supporting learners into brilliant careers 🙌
If you’re interested in what’s happening locally, make sure to check the websites or get in touch with your chosen colleges and universities for details of their internal National Apprenticeship Week events. Many of these institutions will also be attending the expos listed above - so there are plenty of chances to get involved!
Let’s celebrate the skills, learners and organisations shaping Staffordshire’s future 💛
#NAW2026 #SkillsForLife #WeAreStaffordshire #StudyInStaffordshire
Summer nights at Trentham are back! 🌅🎶
Five weekends of live music return to Trentham Gardens from 26 June to 25 July 2026 — with iconic tribute acts, dancefloor favourites and brand‑new shows 🎤
Expect classics like Club Classics, Absolute 80s and Back to the 90s and 00s, plus exciting new acts Oasish and Fleetwood Bac ✨
Bring a picnic, grab some food and drink on site, or upgrade with a VIP Gazebo for the best views over the lake 🤩
🎟️ Full line‑up & tickets: Trentham Estate website
#TrenthamGardens #Trentham #SummerConcerts #LiveMusic StaffordshireEvents WhatsOnStaffordshire #WeAreStaffordshire
A wonderful afternoon yesterday at the beautiful Lichfield Cathedral, where we hosted a roundtable bringing together cultural, community and tourism leaders from across Staffordshire ✨
We explored how culture shapes our identity, supports regeneration and drives economic growth as we move towards the 10th anniversary of Staffordshire Day and the launch of Staffordshire’s new cultural strategy to 2030.
A big thank you to the Cathedral team for their warm support, fabulous afternoon tea and for welcoming us around the remarkable Fenland Oak table, a 13‑metre piece crafted from 5,000‑year‑old oak.
We ended with a guided tour of the Cathedral, making it a truly inspiring setting for the conversations ahead. 👏
#Staffordshire #WeAreStaffordshire #LichfieldCathedral #CultureInStaffordshire #StaffordshireDay
✨ New Year, new wellness era - and there’s no better place to begin than at Moddershall Oaks Country Spa Retreat & MADE Wellness Centre 🧖♀️ ✨
If 2026 is your year for self-care, healthier habits and slowing down, this relaxing Staffordshire spot is the place to be. From soul-soothing spa experiences to cosy woodland pod stays, @moddershalloaks is the perfect to escape to reset your mind and body. 🌿
🧘 Limited edition Yoga and Pilates Spa Days are currently live on their website - the ultimate way to blend movement, mindfulness and pure relaxation.
♥️ And with Valentine’s Day on the horizon, check out their upcoming “Forever & Always” Spa Day packages - the dreamiest couples escape.
Plus, we’ve just released a LinkedIn blog by Moddershall Oaks director, Penny Weston, as part of our upcoming January newsletter! 📩
👉 Head over to our LinkedIn page now to read the blog!
#WeAreStaffordshire #VisitStaffordshire #ModdershallOaks #Wellness2026 #SpaDay
✨ Big news for #Staffordshire businesses! ✨
This year, We Are Staffordshire and our supporters will be heading to the House of Commons to celebrate 10 years of Staffordshire Day - and we want to take an incredible showcase of local businesses with us!
Do you want to be in with a chance to showcase your business and join us on 28th April at Westminster? Enter the ballot now.
We’ll be selecting a variety of businesses from each district and borough across Staffordshire to exhibit and represent the county on a national stage.
If your business champions Staffordshire’s innovation, heritage, creativity and community, this is your chance to stand alongside the best of our county at Westminster.
👉 Find out more and apply via the link in our bio
Don’t forget to hit share so we can reach as many Staffordshire businesses as possible!
📸 Best of British Beer & Duchess China 1888 who joined us at the House of Commons in 2022
#StaffordshireDay #WeAreStaffordshire
✨ A series of free interactive light events are set to ‘brighten the dark nights’ of Stoke-on-Trent and North Staffordshire over the winter months.
Presented by @appetite_stoke, Light Up Winter will take place in Middleport, Hanley and Newcastle-under-Lyme, featuring immersive light installations, projections and sound experiences created by internationally acclaimed artists.
💡 Light Up Middleport, Middleport Park, 21 and 22 January from 4pm to 8pm.
💡 Light Up Hanley, Albion Square, 3 and 4 February from 5pm to 8pm.
💡 Newcastle under Light, outside the Guildhall on 4 March from 6pm to 9pm.
The events are free to attend with no booking required. Refreshments will be available to purchase at all events.
Find out more via the news page of our website.
#WeAreStaffordshire #VisitStaffordshire
🐾 Meet Staffy, the brand new tour guide from @visitstaffs 🐾
This cute little pup will be showcasing what Staffordshire has to offer, including our theme parks, heritage attractions, outdoor spaces and world famous brands.
A major milestone comes on Staffordshire Day’s 10th anniversary (1 May), when Staffy will front a programme of activity showcasing Staffordshire as the nation’s playground - active, adventurous and full of unique experiences.
A key highlight is the Staffy Trail, a large-scale public art experience launching on the day. Sculptures will appear at different locations across the county, driving footfall into town centres and supporting shops, cafés and visitor attractions 🎨
Award-winning Stoke-on-Trent animation studio Carse and Waterman Productions have done a brilliant job helping to bring Staffy to life 👏
Sign up now to Staffy’s Blog - link in bio.
@staffordshirecountycouncil @carsewaterman @visit_stoke
#StaffyTrail #VisitStaffordshire #VisitStoke
We’ve had a fantastic day here at Uttoxeter Racecourse for the Big Tourism Conference! 🤩 📍
With over 250 delegates in attendance, we’ve had the opportunity to network with key stakeholders across Staffordshire’s visitor economy, including leading attractions, hotels, restaurants and other visitor economy businesses.
We also got to hear all about the new ‘Staffy’ campaign, created by award winning Stoke on Trent animation studio Carse & Waterman. Staffy will play a key role in a new plan to grow tourism across Staffordshire and Stoke on Trent 📈
#WeAreStaffordshire #VisitStaffs #BigTourismConference #VisitStoke #BigTourismStaffs
