Get in touch Ambassador Toolkit



We want to shout about the positive news, developments, businesses and Ambassador updates taking place across the county.

If you’re based here in Staffordshire, as a business, a local community group, or an individual doing something special, we want to hear from you!

Upload your stories and an accompanying image directly to our website or send your stories over to our team.

Read about the latest developments and news from businesses and groups across the county.

Sackful of festive cheer as JCB Christmas toy appeal breaks record

8 December 2023

JCB’s annual Christmas Toy Appeal is set to deliver a sackful of festive cheer to children in Staffordshire thanks to a record number of gift donations. The initiative got under…

Top things to do in Staffordshire over Christmas

8 December 2023

Landmark year for AMRICC Centre as vision for advanced ceramics take shape  

8 December 2023

Ofsted result key milestone in College’s continued journey to excellence

6 December 2023

Local artists invited to inspire Staffordshire’s young generation

4 December 2023

Stafford Gatehouse Theatre and Stone Leisure Centre win top awards

1 December 2023

New Release from Lichfield Cathedral Choir

30 November 2023

Communities can share their Stoke-on-Trent stories at special event

30 November 2023

Stafford Shopping Centre is new target on Council’s Christmas wish list

30 November 2023


29 November 2023

Staffordshire University is going ‘back to the future’ for its second highly anticipated TEDx event.

29 November 2023

Immersive ‘Illuminated Arboretum’ light trail to feature community-led art installations

28 November 2023

College announces campus expansion plan to accommodate record growth in student numbers

24 November 2023

Skills Training boost for Staffordshire to support more people in to jobs locally

23 November 2023

Newcastle-under-Lyme BID Announce Light Up Castle Line Up for Sunday’s Switch On

23 November 2023

£20m investment drives forward Stafford regeneration scheme

21 November 2023

Cannock Chase Area of Outstanding Natural Beauty Renamed Cannock Chase National Landscape

20 November 2023

Cannock town centre regeneration takes step forward

20 November 2023

Thousands join the party as Christmas Lights go on in Stafford  

20 November 2023

Work back on track for Enterprise Zone development which will lead to creation of hundreds of jobs

17 November 2023

New status for Staffordshire and Stoke-on-Trent tourism organisations

15 November 2023

College announced as ‘Expert Apprenticeship Provider’ in New Department for Education Scheme

15 November 2023

Staffordshire organisations honoured in King’s Awards for Voluntary Service

14 November 2023

Ceramics Makers’ Market to return in time for Christmas at Gladstone Pottery Museum

13 November 2023

HRH The Princess Royal leads Armistice Day commemorations at the National Memorial Arboretum

13 November 2023

Staffordshire to pay tribute to armed forces on Remembrance Sunday

8 November 2023

Noyes’s Fludde: A Community Opera at Lichfield Cathedral

6 November 2023

First look at the future transformation of derelict Stafford department store

2 November 2023

Staffordshire University reveals plans to expand its Esports provision with £2.9m investment

1 November 2023

Best of British Beer celebrate the ‘Staffordshire Double’

1 November 2023

Lichfield Garrick Theatre’s Christmas Ticket Appeal Calls on Local Businesses to Spread Festive Joy

1 November 2023

Plans submitted for £3m investment in Leek’s indoor markets

27 October 2023

Digital Society Institute launches at Keele University

26 October 2023


26 October 2023

Explore the colourful grounds of the National Memorial Arboretum this October half term 

20 October 2023

Launching the Chefs of the future at Stoke on Trent College

20 October 2023

Immersive exhibitions bring stories of past generations to life

13 October 2023

2023 Christmas Light Show at Lichfield Cathedral

13 October 2023


13 October 2023

Funding secured for FREE Higher Technical Short Courses at NSCG

12 October 2023

Staffordshire University reveals plans for new student village

10 October 2023

Landmark ladies’ day as women take centre stage at Stafford Rugby Club

10 October 2023

Thousands of motorcyclists pay tribute to the fallen during Ride to the Wall 2023

9 October 2023

National Memorial Arboretum named ‘Best UK Attraction’ for third consecutive year

6 October 2023

Children’s Artwork on Display ­at Lichfield Cathedral

6 October 2023

New veterinary teaching hospital set to open at Keele University

3 October 2023

Staffordshire celebrates 10 years of poet laureate

2 October 2023

Former Co-op purchased in Stafford as part of major transformation plans

29 September 2023

Keele strikes gold in national assessment of education

29 September 2023

Titanic Brewery celebrates pub success in 2024 Good Beer Guide

29 September 2023

Blog: Become a tourist in your own place

22 September 2023

Contemplate the Earth at Lichfield Cathedral

22 September 2023

Future plans for regenerating Burton town centre set to be agreed

21 September 2023

Newcastle-under-Lyme BID Announce Winners at LoveNUL Business Awards

21 September 2023

Traffic cone loving polar bears receive generous gift from county highways team

18 September 2023

Staffordshire University Business Awards 2023 – winners announced

18 September 2023

Newcastle under Lyme town centre development moves forward

13 September 2023

Staffordshire’s Tawny Hotel reveals exciting new development plans

11 September 2023

Stafford welcomes return of Pocket Film Festival

8 September 2023

Residents given unique chance to help uncover part of Stoke-on-Trent’s history

8 September 2023

Construction work on county’s new history centre gathers pace

6 September 2023

People invited to explore county’s heritage during Staffordshire History Festival

5 September 2023

Don’t miss out on Let’s do Business – Staffordshire’s largest Business expo

25 August 2023

Keele partners with Newcastle under Lyme Borough Council for regeneration projects

25 August 2023

Spectacular ‘Illuminated Arboretum’ light trail returns this winter featuring a moving tribute to the Windrush generation

25 August 2023

Keele University’s Breaking the Mould awards return for 2023

22 August 2023

UKSE West Midlands team get businesses moving with cycle networking programme

22 August 2023

Staffordshire back Lionesses in Women’s World Cup quarter final

10 August 2023

Families journey through ‘The New World’ at the National Memorial Arboretum

3 August 2023

Burton Town Centre supports sustainable and active travel with new cycleway

3 August 2023


31 July 2023

Blog: A 1,300 year old Cathedral’s role in placemaking

27 July 2023

Great value family days out in Staffordshire over the summer holidays

25 July 2023

Newcastle under Lyme BID Launches LoveNUL Business Awards Celebrating Local Excellence and Community Spirit

24 July 2023

Staffordshire jobs boost on horizon as construction of £1 billion West Midlands Interchange set to commence

20 July 2023

Carnival Windrush set to celebrate contribution of the Windrush Generation

19 July 2023

Staffordshire farm welcomes HUGE prehistoric visitors ready for summer adventures!

19 July 2023

National Memorial Arboretum receives prestigious Green Flag Award for third consecutive year

19 July 2023

New 2023 bus rally and running day to end season in style at Statfold

19 July 2023

New Deputy Lieutenants commissioned at County Buildings

17 July 2023

Staffordshire’s 2023 Ambassador of the Year announced at awards ceremony

13 July 2023

Michelin star chef demos, live music & bags of foodie fun at the Stone Food & Drink Festival

10 July 2023

The Beach is Back at Lichfield Cathedral

6 July 2023

County’s apprentices celebrate

29 June 2023

First occupier unveiled for i54 western extension

29 June 2023

Keele’s School of Medicine ranked best in world for sustainability in medical education – and No.1 in the UK for third year in a row

23 June 2023

Celebrating Student Success at Stoke on Trent College

21 June 2023

Newcastle College showcases students, apprentices and employers at Celebration Awards 2023

21 June 2023

County is all set to go for IRONMAN 70.3 Staffordshire

9 June 2023

Aspects at the National Memorial Arboretum named as VisitEngland’s Business Events Venue of the Year

8 June 2023

Athletes take ultimate IRONMAN 70.3 Staffordshire challenge for good causes

6 June 2023

Uniting to put Staffordshire on the map at UKREiiF

25 May 2023

Keele University launches expansion of its high-growth Science and Innovation Park

17 May 2023

Huge town centre transformation opportunity presented to developers at leading national investor event

16 May 2023

UKREiiF showcase for i54 business park opportunity

12 May 2023

Opportunities are growing in the logistics sector in Staffordshire, say business and civic leaders

10 May 2023

People urged to join county’s Coronation celebrations

5 May 2023

Two Place Board members announced as new Deputy Lieutenants for Staffordshire

3 May 2023

Minister visits Staffordshire University to speak with degree apprentices

2 May 2023

Staffordshire’s quality of life offer highlighted through new campaign

1 May 2023

Young people show what Staffordshire means to them in new art project

28 April 2023

Stoford ready to launch award winning development

24 April 2023

Staffordshire to showcase £1bn of county investment opportunities at leading industry event

24 April 2023

ProtectaPet receives the King’s Award for Enterprise

21 April 2023

Staffordshire Chambers receives King’s Award for Enterprise

21 April 2023

Roar into the bank holiday with Statfold’s spectacular Jurassic Weekend

20 April 2023

New report reveals scale of Keele University’s economic contribution to region

20 April 2023

Dance away the afternoon in Aspects at the National Memorial Arboretum

20 April 2023

National Memorial Arboretum improves accessibility for visitors with new Changing Places Toilet

6 April 2023

Fun days out for families in Staffordshire over Easter

3 April 2023

Beavers return to culturally significant landscape at Trentham Gardens

29 March 2023

National Memorial Arboretum dedicates new ‘Trees of Life’ glade to honour service and sacrifice

29 March 2023

Keele University celebrates the official opening of its new veterinary school building

27 March 2023

Plans for cinema in Lichfield move a step closer

23 March 2023

Visitors invited to Enjoy Staffordshire during English Tourism Week

22 March 2023

NSCG Newcastle College to host BBC’s Question Time

14 March 2023

New Vic Theatre receives £2.5million funding boost

13 March 2023


10 March 2023

Progress made towards building the Stoke-on-Trent and Staffordshire Institute of Technology

10 March 2023

Keele Green Festival to celebrate sustainability

10 March 2023

Show your love for East Staffordshire in new tourism campaign

27 February 2023

Work on new Staffordshire History Centre underway

21 February 2023

Affordable days out for families this half term in Staffordshire

16 February 2023

Staffordshire Ambassador of the Year shortlist announced

10 February 2023

The premier regional music event in Staffordshire returns to Newcastle-under-Lyme

10 February 2023

Apprentices key to success for award-winning Staffordshire restaurant

10 February 2023

All aboard for National Apprenticeship Week 2023

3 February 2023

Apprentices join campaign to promote benefits of lifelong work skills

3 February 2023

Staffordshire pub the Tamworth Tap wins national award

31 January 2023

£17.1m secured to regenerate Leek

20 January 2023

Work now under way on Enterprise Zone development which will lead to creation of hundreds of jobs

6 January 2023

Work to start on new Staffordshire History Centre in January 2023

6 December 2022

British Empire Medals awarded to Staffordshire residents

5 December 2022

A guide to filling up your Staffordshire festive diary

5 December 2022

National Memorial Arboretum gifted special Queen’s Green Canopy ‘Tree of Trees’

2 December 2022

Lots on at libraries in run up to Christmas

28 November 2022

Local “Your Hero” winners join Newcastle Under Lyme BID as they ‘Light Up Castle’

17 November 2022

Queen’s Green Canopy tribute planted at the National Memorial Arboretum on Armistice Day 2022

14 November 2022

Have a magical Christmas at Gladstone Pottery Museum

10 November 2022

Staffordshire to lead tributes for Armistice Day and Remembrance Sunday commemorations

7 November 2022

Discover county’s new business centre and events hall at open afternoon

2 November 2022

The Spode Museum collection is returning home

1 November 2022

Staffordshire submits Investment Zone bid to Government

17 October 2022

Construction kicks off at Capital&Centric’s Goods Yard neighbourhood

17 October 2022

Staffordshire celebrates new poets laureate

17 October 2022

Staffordshire Christmas Tree headed for Downing Street

12 October 2022

International recognition for We Are Staffordshire at top industry awards

7 October 2022

Deadline for tourism and good food awards entries fast approaching

4 October 2022

Stoke-on-Trent Allotment holder grows record-breaking leek

4 October 2022

Staffordshire commits to ambitious future by becoming latest partner at investor event

29 September 2022

Experience the Moon at Lichfield Cathedral

27 September 2022

Staffordshire shortlisted as UK’s top destination for groups

23 September 2022

Staffordshire reacts to death of Her Majesty the Queen

9 September 2022

Foxfield creates support package to help those most in need for Christmas!

8 September 2022

Thirty family days out in Staffordshire for under £30

25 August 2022

2022’s serving of The Big Feast happens this August Bank Holiday

24 August 2022

Breaking the Mould awards return in person for first time post-pandemic

19 August 2022

Top activities to make the most of the warm weather in Staffordshire

10 August 2022

Staffordshire celebrates success of 2022 Birmingham Commonwealth Games

9 August 2022

Staffordshire celebrates Birmingham 2022 hosting two Games events

5 August 2022

Crown Wharf in Stone wins big for its stunning new build design

2 August 2022

National Memorial Arboretum recognised with Green Flag Award

2 August 2022

Hundreds turn out to watch Queen’s Baton Relay with Games just days away

22 July 2022

Queen’s Baton Relay tours Nation’s year-round place to remember

21 July 2022

National Memorial Arboretum adds new summer exhibitions & activities

20 July 2022

New Staffordshire business award recognises company’s role in boosting county profile

19 July 2022

Staffordshire wishes good luck to county Commonwealth Games athletes

13 July 2022

Free launch event planned to celebrate arrival of Neurodiversity Project

13 July 2022

Foxfield Railway’s Bumper Summer Season gets underway this weekend!

8 July 2022

Free Environmentally Friendly Festival returns for its second year

8 July 2022

Staffordshire Universities celebrate being named among best in the UK

5 July 2022

Staff cheers as owners of Best of British Beer give them 51 per cent control

30 June 2022

Residents and businesses get set for Birmingham 2022 cycling event

30 June 2022

New business enterprise centre opens in county town’s iconic building next month

21 June 2022

Endangered water voles re-introduced at Trentham

13 June 2022

People urged to turn out and show their support for Staffordshire IRONMAN70.3

8 June 2022

Staffordshire marks Platinum Jubilee with hundreds of events across bank holiday weekend

7 June 2022

Families reminded that Staffordshire is ‘attraction central’ this half term

31 May 2022

Two days of DJs, dancing and fun in City Centre to celebrate the Queen’s Jubilee! 

31 May 2022

New Augmented Reality story trail brings Lichfield’s fascinating history to life

26 May 2022

Tasawar Bashir exhibition to tell ‘forgotten’ stories of service

24 May 2022

Birmingham 2022 Queen’s Baton Relay to visit Lichfield Cathedral

19 May 2022

Staffordshire promoted on national stage as top place for investment potential

17 May 2022

Top ways to celebrate the Jubilee in Staffordshire

16 May 2022

Keele University commended for outstanding research quality in national assessment

13 May 2022

Birmingham 2022 Queen’s Baton Relay to visit Staffordshire

11 May 2022

Chamber presidents share what’s to love about Staffordshire

9 May 2022

Thousands turn out for Staffordshire Day celebrations

2 May 2022

County businesses showcased at House of Commons ahead of Staffordshire Day celebrations

21 April 2022

Step back in time at the National Memorial Arboretum’s Vintage Fair and Tea Dance this May Bank Holiday 

13 April 2022

Country parks at heart of Staffordshire Day celebrations

13 April 2022

Families can explore the Queen’s Baton Relay at the National Memorial Arboretum this Easter

12 April 2022

Businesses urged to find out more about new enterprise centre in iconic county building

1 April 2022

Awards set to honour best of county’s carers

1 April 2022

Meet the stars of PLAY@ Lower Drayton Farm’s LIVE Easter show!

1 April 2022

British Empire Medals for Staffordshire residents

25 March 2022

Lockdown Landscapes will capture pandemic stories through art projects and engagement

25 March 2022

Career opportunities in hospitality highlighted during national campaign

18 March 2022

Staffordshire unveils new investment prospectus

15 March 2022

National Memorial Arboretum celebrates ‘Sports, Service and the Commonwealth’

14 March 2022

People invited to join arts project for county’s annual celebration

14 March 2022

Plant a tree for the Jubilee

14 March 2022

Tourism award winners announced at glittering event

9 March 2022

Totally Local Fiver Fest comes to town!

9 March 2022

Experiences to remember at the National Memorial Arboretum

4 March 2022

Foxfield Railway scoops top award!

4 March 2022

Iconic ‘Knife Angel’ coming to Stoke-on-Trent

2 March 2022

Life In Colour: Borough Care to Create Fifty New Jobs in Stone

16 February 2022

Battlefield sketches on display to mark 40th anniversary of the Falklands War

16 February 2022

Wizarding World Wand installation to visit Staffordshire

11 February 2022

Best-selling dish started with apprentice at award-winning Staffordshire restaurant

9 February 2022

Businesses reminded of support available as county celebrates National Apprenticeship Week

8 February 2022

New name for city centre development revealed

26 January 2022

Nominate inspirational Staffordshire residents for Queen’s Baton Relay team

19 January 2022

Entries for Potters ‘Arf Marathon open

18 January 2022

3,000 trees to be planted across Lichfield and Burntwood

17 January 2022

£1million annual funding boost for Staffordshire economy set for approval

17 January 2022

National Memorial Arboretum enhances artistic credentials with new partnership

22 December 2021

Street art wall brings colour and imagination to the city centre

22 December 2021

Work starts on new town centre enterprise hub in Stafford’s Shire Hall

22 December 2021


7 December 2021

National Memorial Arboretum voted one of the UK public’s top ten favourite parks

7 December 2021

Visit Lichfield’s Christmas city tours programme

7 December 2021


7 December 2021

Tamworth marketing agency EBY continues to grow

22 November 2021

Staffordshire welcomes second Commonwealth Games event

9 November 2021

Remembrance events at the National Memorial Arboretum

9 November 2021

British Empire Medals awarded to Staffordshire residents

9 November 2021

400th memorial dedicated at the National Memorial Arboretum

25 October 2021

Spooktacular family fun this half term in Staffordshire

25 October 2021

People urged to share their mementos in new archives project

15 October 2021

Beacon Park’s Halloween puzzle trail

15 October 2021

New Young Poet Laureate for Staffordshire

15 October 2021

National Memorial Arboretum awarded first Green Flag Award

15 October 2021

County’s past to be explored at Staffordshire History Festival

15 September 2021

Major town centre regeneration project progresses to next phase

15 September 2021

Countdown to Lichfield Proms in Beacon Park

31 August 2021

Cannock Chase conservation project ready to begin

31 August 2021

County council leader sends congratulations to Staffordshire gold medallist

31 August 2021

Health & Mindfulness Retreat at Stoke-on-Trent City Centre’s FREE Better World Festival

27 July 2021

Staffordshire backs its Olympians in Tokyo

27 July 2021

Day trips for all the family – whatever the budget!

27 July 2021

National Lottery funding secured for Staffordshire History Centre

19 July 2021

Better World Festival 2021 welcomes Artisan Market as part of its packed programme

19 July 2021

Hundreds brave warm conditions to complete IRONMAN 70.3 Staffordshire

19 July 2021

Woolcool is revolutionising chilled packaging

8 July 2021

Independents’ Day UK 2021

23 June 2021

Staffordshire to fly the flag for Armed Forces Day

23 June 2021

Better World Festival 2021 line-up as acts announced

7 June 2021


24 May 2021

Piccadilly To Become Social and Entertainment Hub Thanks to Friday Night Socials

24 May 2021


24 May 2021

Rediscover Lichfield guided tours

24 May 2021

Keele University’s fully-funded programmes help local SMEs innovate, recover and grow

4 May 2021

Stoke-on-Trent City Centre BID to launch environmentally friendly Better World Festival

4 May 2021

Keele receives funding to accelerate construction on IC7

29 April 2021

Keele University launches one of the largest EV charging hubs in the region

29 April 2021

UK’s newest vet school welcomes it’s first students

29 April 2021

Keele subjects climb in global rankings

29 April 2021

Keele signs renewable energy partnership towards being carbon neutral by 2021

28 April 2021

Keele launches plan to aid local post-pandemic recovery

28 April 2021

Keele University named Sustainability Institute of the Year at Green Gown Awards

28 April 2021

New date announced for IRONMAN 70.3 Staffordshire

28 April 2021

Stoke-on-Trent City Centre BID and Staffordshire University to bring unique GamesJam to the city centre

28 April 2021

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