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Blog: Growing tourism in Staffordshire

In this month’s blog, hear from Enjoy Staffordshire’s Visitor Economy Partnership Development Manager, Charlotte Cain about what recent the recent Staffordshire and Stoke-on-Trent LVEP accreditation means for Staffordshire and plans moving forward.

As part of a national reform of tourism bodies across England, we are pleased to announce that VisitEngland has approved Staffordshire and Stoke-on-Trent’s joint application to become an accredited Local Visitor Economy Partnerships (LVEP).

Tourism businesses in the county are now invited to join the Big Tourism Conference on Friday 19th January, at Alton Towers, to find out how they can benefit from working closer with VisitEngland, and how to access business support programmes to support sustainable growth.

As part of the national recovery of the Visitor Economy, VisitEngland bought forward the De Bois Review.

This recommended a national reform of Destination Management Organisations across England and proposed to reduce the number of these functions operating across the country.

Instead, a new streamlined approach to their delivery has been introduced and Local Visitor Economy Partnerships established.

Acknowledging the important role the visitor economy plays in wider destination management, the government has encouraged Local Visitor Economy Partnerships to make links to support place priorities such as culture, health and wellbeing, skills, accessibility, and sustainability.

This competitive process has seen Staffordshire & Stoke-on-Trent LVEP be named as one of only 22 accredited bodies operating across England.

The Staffordshire & Stoke-on-Trent LVEP will now work with others in neighbouring destinations, such as: Birmingham, Solihull & The Black Country; Visit Peak District, Derbyshire and Derby and Marketing Cheshire to support England’s recovery.

Tourism business and those who work to support the visitor economy can find out more, by booking their place at the Big Tourism Conference.

Read more about the Staffordshire & Stoke-on-Trent Local Visitor Economy Partnership news.


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