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New ‘Look At Me Now’ platform to spotlight apprenticeship success

Staffordshire Chambers of Commerce has launched an innovative new platform, ‘Look At Me Now,’ dedicated to showcasing and celebrating apprenticeship success stories across the county.

In collaboration with the Stoke-on-Trent & Staffordshire Careers Hub and the Local Skills Improvement Plan, this initiative aims to inspire young people, parents, and teachers by highlighting the tangible benefits and opportunities offered by apprenticeships.

Launched during National Apprenticeship Week, the platform provides a unique insight into a range of apprenticeship success stories, offering inspiration and real outcomes of the apprenticeship journey. The platform targets learners, learner peer groups, employers, training providers and those in educational settings.

Tom Nadin, Head of Projects and Business Services at Staffordshire Chambers of Commerce, said: “Apprenticeships have always proven to be an effective pathway to rewarding careers, and ‘Look At Me Now’ will serve as a valuable resource for individuals and organisations alike.

“The platform spotlights the diverse sectors benefiting from apprenticeships and underscores their positive impact on individuals’ lives. There are some brilliant case studies already live on the website which we are looking forward to evolving during the next 12 months and beyond.

“This is one of the ways that we are looking to address skills shortages in Staffordshire. There are so many current and former apprentices who are contributing incredible things to their employers, and it is imperative that they have a voice to help inspire the next generation of apprentices.”

Apprenticeships have evolved to encompass a wide range of sectors, with opportunities for Education Levels 2-7 exclusively through apprenticeship programs. ‘Look At Me Now’ aims to highlight the variety of sectors benefiting from apprenticeships, addressing skills gaps in the labour market, and showcasing the positive impact on the lives of individuals who have embraced apprenticeships.

Are you an apprentice with a success story, or an employer who has benefited from employing an apprentice in your workplace?

Staffordshire Chambers of Commerce invites individuals and employers to get in touch by emailing If you have a story to tell or know someone who does, this is an excellent opportunity to inspire others and contribute to the promotion of apprenticeships in Staffordshire.


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