Thousands of Staffordshire young people benefit from business insight thanks to expanded programme

Thousands of Staffordshire college students have benefited from a learning programme helping them to understand successful business and entrepreneurship – and it has now been expanded to a younger age group.

The Ignite programme is delivered for the county council by Staffordshire Chambers of Commerce and has just completed its fourth academic year.

It is a fully funded programme which includes online support, workshops, mentoring and support for post-16 students with ambitions to set up their own business in Staffordshire now or in the future.

Expert guidance for students gives them insight and understanding into areas such as market research, business planning, financial forecasting, taxation, marketing and more.

Over the last four years, over 25,500 students from Burton and South Derbyshire College, Leek and Buxton College, Newcastle and Stafford College Group and South Staffordshire College have benefited from the Ignite programme.

Since its launch, Ignite has continuously evolved by incorporating feedback from students, colleges and advisors to address emerging needs. Recent changes include modules on transferable employability skills, out of term sessions, green practices and net zero strategies, and dynamic ‘Dragon’s Den’ style business pitches.

Last year, Ignite piloted a scheme for Year 9 secondary students at Clayton Academy and Newcastle Academy, both located in Newcastle-under-Lyme. Following its success, the scheme has been extended to six schools, with plans to reach ten in the 2025/2026 academic year.

Amrit Virk, assistant principal at Burton and South Derbyshire College, said: “It’s about entrepreneurial skills, how learners can build businesses, and how they can work with their ideas. Employers in the area value employees with strong soft skills, and it’s great that experts from the Staffordshire Chamber of Commerce lead this initiative.

“This programme aligns perfectly with our Skills Promise, ensuring learners not only gain industry-recognised qualifications but also develop the transferable skills, qualities, and the confidence to stand out in their chosen careers. It’s fundamental that colleges work collaboratively with the county council and the Chamber to focus on developing the key skills Staffordshire needs now and in the future.”

Staffordshire County Council’s deputy leader and cabinet member for economy and skills Philip White said: “Our Ignite programme has been a resounding success since its launch four years ago – benefiting over 25,000 Staffordshire college students and now with a bespoke element rolled out to year nines in secondary school.

“While most students won’t go on to start their own business, at least initially, Ignite enriches the curriculum, gives them a better understanding of entrepreneurship and also how businesses operate successfully and grow.

“It is another demonstration of our commitment to increasing opportunities for our young people through skills development in areas relevant to them and future employers – helping to give them the best start in their working lives.”

People can find out more about the students’ participation on a project video.