Staffordshire businesses celebrate recognition in national Visitor Attraction Awards
VisitEngland has revealed the winners of its Visitor Attraction Accolades for 2023-2024, recognising excellence within the visitor attraction sector.
Five of the seven West Midlands businesses given the accolades are based in Staffordshire.
Accolades were awarded to 72 English attractions in total covering all aspects of what makes an outstanding visitor experience. The five categories included: ‘Welcome’; ‘Quality Food and Drink’; ‘Hidden Gem’; ‘Best Told Story’; and ‘Gold’ for overall excellence.
The accolades were awarded based on scores that attractions obtained following their annual VisitEngland Visitor Attraction Quality Scheme assessment.
Staffordshire’s winning attractions were:
- World of Wedgwood – Welcome
- National Memorial Arboretum – Gold
- Tamworth Castle – Welcome
- Emma Bridgewater Factory – Gold (Tour)
- Museum of Cannock Chase – Welcome
VisitEngland Director Andrew Stokes said:
“These accolades highlight the wonderful visitor experiences provided by English attractions, from the warmest of welcomes to amazing food and drink, from great storytelling to outstanding customer service.
“Our tourism businesses are the bedrock of our industry and it is wonderful to highlight and celebrate the fantastic service and experiences they give visitors, time-after-time. From museums, gardens and nature reserves to farm attractions, estates and theme parks, these attractions go out of their way to make visits memorable.”
Now in their tenth year, VisitEngland’s Visitor Attraction Accolades are available to participants of the VisitEngland Visitor Attraction Quality Scheme across a range of tourism attractions from historic houses, gardens, country parks and farm attractions to galleries, museums, churches and cathedrals.
Participating attractions are supported by a network of highly trained and experienced assessors who advise them on improving and promoting the quality, accessibility and sustainability of their offer. Winning attractions can display the accolade logo at their attraction, online and in their marketing materials.
The VisitEngland Visitor Attraction Accolades 2023-2024 were presented at a celebratory lunch at the British Motor Museum in Warwickshire.
Tourism is one of England’s largest, most valuable industries, supporting more than 200,000 businesses, employing about 2.6 million people and, in 2023, generating £70.5 billion in domestic visitor spending.
See the full list of attractions to receive VisitEngland Visitor Attraction Accolades.
To find out more about the VisitEngland Visitor Attraction Quality Scheme see here.
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