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Independents’ Day UK 2021

Lichfield District retailers and shoppers are being encouraged to get involved with this year’s Independents’ Day weekend on Saturday 3 and Sunday 4 July.

Independents’ Day UK is a campaign that independent retailers can use to promote their businesses online and in their communities.

Lichfield District Council is encouraging local businesses to take part in the campaign and shoppers are being asked to show some love for the independent retailers in their communities.

Councillor Iain Eadie, Cabinet Member responsible for Economic Development, said: “We are looking for people to show their support by visiting some local independent retailers they have not been to before or ones that they love, and giving them a shout-out on social media, using the hashtags #ukindieday and #rediscover and tagging in Visit Lichfield so we can share your messages.”

To celebrate, businesses across Lichfield District are being invited to run a Visit Lichfield special offer for the weekend of Independents’ Day, on 3 and 4 July and beyond. This is where retailers, hospitality venues and attractions offer savings for Visit Lichfield card holders, which is a free card that simply needs to be shown at participating businesses.

“Everyone loves a special offer and a bargain, so we are asking businesses to put forward special offers to attract customers this Independents’ Day weekend and to get more people out and supporting Burntwood, Lichfield and all our local centres throughout the district,” continued Cllr Eadie.

Shoppers are also being offered free Visit Lichfield cotton bags on Saturday 3 July. To claim a shopping bag, simply spend £5 or more at a local independent store in Lichfield District on Saturday 3 July and bring your receipt to either the Visit Lichfield stall on Lichfield’s Market Square between 10am and 3pm or Burntwood Library from 10am to 1pm and 1.30pm to 4pm. This offer is available while stocks last and is limited to one bag per person.

For more information about Independents’ Day, go to For a special offers business pack and to register your interest in running a special offer, please email

To apply for a free Visit Lichfield Card and find out what special offers are running, go to


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