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International recognition for We Are Staffordshire at top industry awards

A top international industry award which recognises the best quality in marketing and design of locations across the globe has shortlisted Staffordshire for two of its categories.

We Are Staffordshire has been recognised for its place branding work at the international City Nation Place Awards.

The annual awards celebrate and benchmark the very best in strategic thinking, marketing and design for places worldwide. Previous City Nation Place Awards winners include Visit Iceland, Chile, Brand Tasmania, Visit Finland and Brand Lithuania.

The We Are Staffordshire Ambassador programme is a free network aiming to connect businesses, organisations and individuals across the county into a powerful network of voices to promote Staffordshire to national and international audiences.

In the ‘Best Communications Strategy: Place Brand’ category, We Are Staffordshire has been shortlisted against the likes of Brand Scotland, Greater Copenhagen Region, and Washington DC USA, for the work of its Ambassador programme.

We are Staffordshire has also been shortlisted for the overall ‘Place Brand of the Year’ award where it is up against other international brands; Imagen de Chile, Brand Estonia, Tourism Fiji, Houston First, Madeira Promotion Bureau, Marketing Sheffield and The Hague, The Netherlands.

We Are Staffordshire was established in late 2020 to promote Staffordshire beyond its borders, and shout about all the county has to offer through a bold new narrative: Our Staffordshire Story. This spearheads promotion and marketing of the county as a prime location to live, work, visit, study and invest in.

Staffordshire County Council’s deputy leader and cabinet member for economy and skills Philip White said:

“For Staffordshire to be recognised in a top international industry award is phenomenal – and this coming just two years after the brand was formulated.

“And to be shortlisted in two categories really demonstrates the hard work, commitment and production quality the team and its partners have shown in such a short period, particularly as we have gone through such difficult times. Being selected alongside countries, globally recognised cities and large regions is an outstanding achievement in itself.

“We know that Staffordshire is a great place to live, work and visit, but this will help to put us on the international stage. It sends out a clear message that we’re willing to put our head above the parapet and that we can punch above our weight.”

The winner will be announced at the City Nation Place Awards dinner in London on Thursday November 10, 2022.

Information about the awards can be found at:


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