Get in touch Ambassador Toolkit

JCB INTERNATIONAL GOLF EVENT ON COURSE FOR RECORD ATTENDANCE

Final preparations are being made at The JCB Golf and Country Club as it tees up to welcome some of the world’s best golfers in the internationally renowned LIV Golf UK by JCB event this weekend.

A record of more than 40,000 golf fans are expected to walk the fairways of the prestigious private course in Rocester, near Uttoxeter, for the three-day tournament from Friday July 25th to Sunday July 27th, with a limited number of tickets still available.

A total of 54 golfers will compete for the UK title of the 14-leg global team tournament including last year’s winner, Spain’s Jon Rahm, along with the USA’s Bryson DeChambeau and multiple Major champion Phil Mickelson.

In addition, visitors on Saturday July 26th will be treated to an unforgettable post-round entertainment and DJ line-up headlined by global music sensation Kygo.

JCB Golf and Country Club Director Lloyd Bailey said: “Last year’s LIV Golf UK by JCB tournament was our most successful event yet, with 37,500 golf fans from all across the UK and beyond seizing the opportunity to experience the mystique of one of the UK’s most spectacular private courses. We expect this year to be even bigger and better.

“This is a really special course and we have a team of more than 40 staff who have meticulously prepared every aspect to international standards over the last 12 months – including the challenging island green 17th hole and the exciting new addition in 2025, the Family Fairway on the fifth hole.

“We are incredibly proud that visitors will get to experience the course alongside a live global TV audience of up to 850 million households through Fox Sports and ITVX. The tournament really shines the spotlight not just on JCB but on the entire community – especially with the local tourism economy seeing a massive boost.”

The event attracts golf fans from across the UK and internationally, ensuring hospitality venues throughout the county benefit, with many booked up for the event up to a year in advance.

Boutique B&B owner Anita Adams, who owns The Bay Tree in nearby Alton is fully booked for the entire weekend and is set to welcome golf fans from Scotland and London.

She said: “The prestige of JCB bringing the LIV Golf tour to our area is fantastic.  Now guests are booking a year in advance which is great for us and of course a real boost for other hospitality venues such as pubs, restaurants and visitor attractions. The whole event is fantastically organised and makes a real difference to our businesses.”

A limited number of day tickets for each of the three days are still available, with under 12s admitted free of charge when accompanied by a paying adult. Ticket prices are from £40 per person per day, with Saturday’s including the post round concert.  For tickets and the full event line up, visit www.livgolf.com

Share:

Most Recent News

Magical surprises at Tamworth Castle this summer holiday

21 July 2025

Exciting project to create Tamworth’s own crown of Athelstan set to be unveiled at St Editha’s Church

21 July 2025

NSCG shines at HEIST and Staffordshire Business Awards

21 July 2025

Sign up to our newsletter