Woolcool Celebrates “Royal Hat Trick” with Latest King’s Award for International Trade

Sustainable packaging innovator completes rare achievement of three Royal recognitions

This year marks yet another significant moment in Woolcool’s journey, following Founder Angela Morris’s original design concept in 2001. Woolcool is proud to announce it has been awarded a King’s Award for International Trade, marking a significant milestone in the company’s journey and completing what the business describes as its “Royal hat trick”.

Having previously received the Queen’s Award for Enterprise for Innovation (2018) and the Queen’s Award for Sustainable Development (2022), this latest accolade recognises Woolcool’s continued growth and success on the global stage.

Together, the three awards reflect a unique progression from pioneering innovation, through sustainability leadership, to international expansion.

Angela, Founder and Chairwoman of Woolcool said:-

‘We are incredibly proud to receive this Award. It is a recognition that underscores our long-held belief in the power of nature’s own ‘smart fibre’. It reaffirms the global potential of wool—not just as a sustainable alternative, but as a high-performance material capable of protecting the world’s most temperature-critical assets. Whether it is the distribution of life-saving vaccines to remote corners of the globe or the protection of delicate electronic components, our research has proven that wool consistently outperforms man-made alternatives. This award belongs to our dedicated Woolcool Team and reinforces our commitment to using renewable resources to meet the planet’s most urgent logistical and environmental challenges.”

A journey defined by innovation, sustainability and global growth

Founded on the belief that natural materials can deliver high-performance solutions, Woolcool set out to challenge conventional thinking in temperature-controlled packaging by harnessing the insulating power of wool.

In 2018, this approach was first recognised with the Queen’s Award for Innovation, validating the company’s mission to develop a more responsible alternative within a traditionally resource-intensive sector.

As the business evolved, sustainability remained at its core. In 2022, Woolcool was honoured with the Queen’s Award for Sustainable Development, recognising its commitment to reducing environmental impact and advancing more circular approaches to packaging.

The newly awarded King’s Award for International Trade highlights how this British-born innovation has successfully expanded beyond the UK, supporting organisations across global markets in adopting more sustainable packaging solutions.

Completing the “Royal hat trick”

Achieving recognition across all three award categories is a rare distinction, and one Woolcool says reflects both its evolution and its long-term vision.

The company believes the awards collectively tell the story of its development: from a disruptive idea, to a sustainability-led business, to an internationally trusted partner.

They also reinforce the credibility of Woolcool’s approach in sectors where trust, performance and reliability are essential.

Building trust and driving change

Woolcool notes that introducing natural materials into traditionally cautious industries requires confidence and evidence of performance. The Royal awards have played a key role in supporting that trust, helping to open conversations and encourage organisations to consider more sustainable alternatives.

Proud, but focused on what’s next

While the “Royal hat trick” represents a significant milestone, Woolcool emphasises that its journey is ongoing.

The business remains committed to continuous improvement, innovation and sustainability advancement, recognising that progress is an ongoing process rather than a final destination.

Josie, CEO of Woolcool, said:

“Over the years we have faced scepticism about wool’s viability and our approach, but we’ve also been supported by customers, partners and a team who believe in what we’re doing.

This award is a moment to celebrate that journey and the people behind it. But it’s also a reminder that our work is far from finished.

There are still huge opportunities ahead, and we remain committed to pushing forward. As I always say… watch this space.”

About Woolcool

Invented, designed and manufactured in the UK, Woolcool is a female led, sustainable packaging company pioneering the use of natural wool insulation to deliver temperature-controlled solutions for food, pharmaceutical and life sciences industries. Its award-winning approach combines performance with environmental responsibility, supporting organisations worldwide in reducing reliance on traditional packaging materials.