Plans submitted for Burton Bass Brewery site regeneration project

A full planning application has been submitted for the exciting regeneration of the former Bass Brewery Site, High Street, Burton upon Trent, following a period of public engagement.

East Staffordshire Borough Council is encouraging residents to view and provide comments on the plans, which includes an array of regeneration projects:

• The refurbishment of Bass House into an immersive Brewing Heritage & Social History Experience, which incorporates the National Brewery Heritage Archive.
• The sensitive refurbishment of Town House which will have a range of potential future uses.
• The conversion of The Water Tower to create an interactive attraction and observation experience.
• An outdoor area for public events, activities and festivals, building on recent successful initiatives in the town.
• A Washlands Visitor Centre, supported by Staffordshire Wildlife Trust to include exhibition space, learning environment and a café.
• Conversion of Carling House into a modern hotel supporting the wider visitor experience.

Whilst a decision is made on the plans, the Council plans to organise additional public tours of Bass House in the spring, which proved so popular with residents in the autumn of 2024. Details of these will be published in due course.

Cllr Paul Walker, Cabinet Member for Regeneration, said: “Burton’s proud brewing past is an important part of the town’s history and I would encourage residents of East Staffordshire to voice their opinions on the submitted plans. I am pleased to see us reach this important milestone and I look forward to seeing what the public think of the plans over the coming months.”

Dr Harry White, Chairman of the National Brewery Heritage Trust, said: “We have been working alongside East Staffordshire Borough Council for well over a year in the development of plans for a new brewing heritage experience on the High Street. We know from our many conversations with the public that there is a great deal of support for this landmark project. Submitting the planning application for the overall site is a significant milestone for this. We would encourage residents to take a look at the plans and give their feedback to East Staffordshire Borough Council via the planning explorer.”

For more information and to view the plans, please visit East Staffordshire Borough Council’s website or contact enterprise.team@eaststaffsbc.gov.uk

East Staffordshire Borough Council has also announced that an agreement has been reached for the purchase of the Maltings Precinct in Uttoxeter. Find out more.